A company or a brand requires its official website. If one wants their business to succeed, one needs a well-functioning website to help expand their business. Moreover, the website’s design also plays a major role in attracting the right customers. So, if one makes mistakes while designing their website, it can easily derail even the best of their efforts. Furthermore, these mistakes can make the company lose credibility and even its customer base.
Top 4 website designing mistakes to avoid
Skipping intuitive navigation and accessibility
Brainstorming, sitemap, and wireframing are essential steps that should not be skipped. Furthermore, a poor navigation layout can also create problems. It can drive away visitors and create problems in the expansion of business. As a website needs multiple pages, arranging their categories appropriately is suggested, enabling the visitors to navigate the website easily.
Not having a clear call to action
Visitors need clear instructions to guide them through the website when they visit the website. A clear call to action keeps the visitors focused. Further, a good call to action uses compelling words or phrases to prompt the action. Also, one must ensure that the language is clear, succinct, and simple.
Not having a design-thinking approach
A common mistake designers make is not realizing the importance of design thinking and putting it down on paper. Some designers may assume certain aspects of the website and its users rather than researching. This may be problematic as the website does not empathize with the customer, detail their problems, or provide solutions. Furthermore, it affects technological capabilities and effectiveness.
Compromising on user experience
Prioritizing aesthetics over user experience is one of the biggest mistakes made by designers and brands. As the internet has exploded with different designs that elevate the users’ senses, many brands have begun focusing on making their websites more eye-pleasing. As a result, there has been a compromise in user experience, making the website feel disconnected from its true purpose.
A website is one of the most important assets of the company. Hence, it must create a good impression on the visitors. Doing so will aid in the exponential expansion of the business and its consumer base.